Parle-G: The journey of a biscuit for masses". The Economic Times. Archived from the original on 2022-05-31 . Retrieved 2022-05-31. Parle Products (styled PARLE in its logo) is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G, [2] [3] which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. [4] [5] [6] History [ edit ] Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more. Who invented Parle-G: Parle-G was first launched in 1939 by the Parle Company, which was founded by the Chauhan family in 1939. The company was started by Prakash Chauhan and his brothers, and it was the first biscuit manufacturing company in India. The Chauhan family is still involved in the business and has been instrumental in the success of Parle-G.

Its recognition in foreign markets has made it a very well-known brand in the United States, parts of Africa, and Europe. From a small confectionery, Parle-G is now the largest biscuit producer in India. And this is what makes it unique. FAQs Who owns the brand Parle-G? Parle-G world's No 1 selling biscuit: Nielsen". Economic Times. 3 March 2011. Archived from the original on 14 July 2012 . Retrieved 12 October 2011. According to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India.

Parle-G Biscuit - Original Gluco Biscuits

Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially. Apart from Neeru, f ew names like Sudha Murthy and Gunjan Gundaniya too were said to be the kid who featured on the cover. However, amongst the three, Deshpande became insanely popular as a regional newspaper carried her picture with a short write up that claimed that she belonged to Nagpur. Parle Bisleri (1970s), led by Ramesh Jayantilal Chauhan, younger son of Jayantilal. He runs it with his wife Zainab Chauhan and their daughter Jayanti Chauhan.

Paramita Chatterjee & Ratna Bhushan (13 January 2009). "No sign of truce in battle over 'Parle' brand". The Economic Times . Retrieved 12 October 2011. They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand

Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number. Made in India: Biscuit manufacturer". BBC News. Archived from the original on 2022-05-31 . Retrieved 2022-05-31. Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times. In the initial few days, the company of Parle-G was struggling as it was established during British rule. At that time, advertising was very problematic and rare. They even took the risk of challenging the British-made biscuits, which was a very bold move made by them. Also, setting up factories at that time was difficult, and it was all done manually. Low-cost margin

The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population's needs.They can also be used to make biscuit-based pies, such as apple pie or lemon meringue pie. Crumbled Parle-G can also be used as a crunchy topping for ice cream and other frozen desserts. When it comes to health benefits, these biscuits are a great choice. They are high in dietary fiber, which helps to keep the digestive system healthy and promote regular bowel movements. Parle G is the largest selling biscuit brand in the world!". EDUINDEX NEWS. 2020-07-24. Archived from the original on 2023-07-01 . Retrieved 2022-04-26. The worldwide success of Parle-G". The Michigan Daily. 2021-11-16. Archived from the original on 2022-10-23 . Retrieved 2022-05-31. Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement

Parle gets Happy Happy wooing the price-conscious". The Hindu Business Line. 2 February 2012. Archived from the original on 6 February 2012 . Retrieved 13 February 2012.It was initially called Parle Gluco and was a huge success. Parle Gluco was the first biscuit to be produced in India, and it revolutionized the biscuit industry in India. As time passed by, the biscuit went through several changes, and in 1947 it was re-branded as Parle-G. It became one of the most popular biscuits in India, and it is still considered a staple in most households. Tripathi, Dhirendra (2020-06-09). "Parle-G, coronavirus and the millions who ate that biscuit as they went home". mint. Archived from the original on 2021-01-21 . Retrieved 2021-01-15. Mohanlal Dayal Chauhan is the founder of this biscuit brand. Does Parle-G sell anything other than biscuits? The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores. Starting a business and making it a worldwide success isn't easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Biscuit was the answer. After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand.