Commenting on the listing in Asda, Osama says, “it’s a great chance to reach a wider group of Muslims and I believe it will help us offer top-quality dates at affordable prices.” Speaking about the listing in Asda, Farzana continues, “Having our toys in 150 stores across the UK means that our talking dolls can reach even more households. Asda customers now have the opportunity to discover our unique toys whilst doing their weekly shopping – how convenient is that!”

The holy month of Ramadan is a time of spiritual cleansing, family bonding and charity, as well as a time of reflection and rejuvenation for Muslims around the world. Asda has announced it is celebrating its "biggest Ramadan yet" with 150 new product lines and have created dedicated aisles for Ramadan this year.It also has around 20 special offers, with Clubcard prices offering big discounts on the regular cost. The discounted price will be offered until April 25 for the majority however some will finish a little earlier and some do not have an end date. With distribution fleet of over 100 vehicles we have maintained efficient service levels throughout Europe and now prides on a Surya Foods’ home brands of rice - Laila, & Salaam- are listed in the UK top ten (2018 Nielsen data). In two decades, Surya Foods

Noor Ali, Head of World Foods at Asda, comments: “I’m really excited to help our Asda customers perform Ramadan Fasting and celebrate Eid Festival, by making it as affordable and convenient as possible to fill their shopping baskets with everything they need, across multiple categories. I’m also really proud to work with small, family-owned businesses who have really unique offerings and are truly passionate about making Ramadan and Eid as special as it can be, for our Asda customers.” These stores are in key areas across the country with high Muslim populations, such as Wembley, Leicester and Sheffield.Cooking appliances vary and these instructions are given as a guide. Please ensure that the rice is piping hot throughout before serving. Do not reheat. from being rice brand, has evolved to a major importer of world flavours.Our other popular house-brands includes Apna, Jamaica’s Pride, Thai Dragon and Island Sun.